Eric Anderson is quietly passionate about product design. "Design affects every thing we touch," he says. "Good design, like so much we see from Apple, Motorola, and others, improves the user experience and makes life better. Bad design, like the problems we encounter in many remote controls, introduces pain and annoyance."
Anderson, who designs products himself, now is in a position to do something about the issue of quality. The associate professor of design and member of Integrated Product Development has recently been elected executive vice president of the Industrial Designers Society of America (IDSA), an organization of more than 3,000 members that promotes best practices in design.
